Working From Home

Today's topic is on ways to be effective if you are in a small business or working from home.

Don't try to be a One Stop Shop: People don't buy the store usually all at once. They buy one thing at a time. You may be a one stop shop but it's not a benefit, it becomes a distraction when a person is looking for a particular item or service. So pick something that you do or sell and promote that one thing. You can promote another item or service at another time. You can be a one stop shop by promoting one thing at a time.

[My Company] Can: Nobody cares! It's business with people to people, not companies. People prefer to do business with someone they know and trust first. That gives small business and those working from home an advantage. Why? Because we value and feel confidence in human beings who can deliver on the personal touch. Heart to heart so to speak. We want professional quality with a heart. The difference many times between who to do business is the personal touch. That doesn't mean you can act like Ma and Pa Kettle. It means that you have a heart. My Dad used to tell me, "Quit using those fancy words and tell me what you really mean." That's the difference. They have to know that you care about them!

There was a 1947 movie, "Miracle on 34th Street" that made this point. Santa Claus for a department store started telling the parents where to go to get the gift the child was wanting if they didn't have it. The parents started shopping there first because it.

We're The Best: Clichés that can't be proven don't build results. This is just stroking your ego and doesn't help you in business. If you're going to make statements about your business, have detailed facts to back up your reasons. Your claims then becomes powerful proof. Who can argue with proof?

Good Quality and Good Service: People aren't looking for good service and good quality. Deliver more than what they expect. The big companies can outspend you but you can deliver something that the big companies never will be able. Deliver excellent service. People expect good quality and good service. They complain when they don't get it. As a small business or working from home, you can't afford bad publicity. Deliver excellent service, the free publicity is worth the extra effort.

Got Milk?: That phrase is overworked. It's used to brand their product. Avoid using branding messages as a small business or entrepreneur. You are in the business of attracting more business not branding a name. The big companies have enough business coming in that they can afford to create a brand name. You need to avoid wasteful spending and attract more people for a direct response. The headline or main feature to promote is solving a person's problem with your product or service then end with where to find the solution. Your results will be more effective. It goes back to Your Company. Nobody cares about your company until they realize that you have the solution to their problem. Creating a bond with people doesn't happen with big companies. Working from home has another advantage.

Timidity: Think about your business. Promote confidence. People with problems are looking for someone to guide them to safety or the solution. They need help. Show them the solution. All they are asking is value for their money. You need to capture their attention with confidence and respect. This is not the time to be timid. It's like your children. When they are hurt, you come to their rescue knowing exactly what to do and it calms their fears. It's the same with people. Believe in your products and service and it will show.

With today's economy, now is a good time to be an entrepreneur or working from home. It's time to take control of your life.

Don't continue to be a victim; learn how to empower yourself. Do it now. Join the Dream Team (I also have a team for men) For $1 from now until then end of June. Normally $29.95 membership. A one time fee. Get it at http://www.empowermeteam.com/ or send me your name and email requesting additional information. empowerme4success@gmail.com